Wednesday, June 12, 2019
Management Simulation Essay Example | Topics and Well Written Essays - 750 words
Management Simulation - Essay ExampleA joint SWOT and PESTEL analysis identify respective(a) internal and external environmental factors to the enterprise. Competition, a threat under the SWOT model and a political factor under the PESTEL model, from firms such as Valentino, The oneness Shop and Pub Prince of Wales is a major factor that has led to pitiful market command, and is likely to dictate lower hurts for the firms commodities. The competition into poor sales also limits the entitys output volume. Weak management, a weakness under SWOT model, is another factor to the organization as poor insights into the agonistic environment illustrates. This has led to poor forecast of the business financial capacity and warringness, and may force the business into urgent borrowing or force a shut down. Lack of proper marketing initiatives for countering the existing competition is another significant weakness. This has maintained low level of market command and therefore moderate th e organizations production level. The other SWOT and PESTEL elements are not identifiable (Webster 2010, p. 88). Health-in-Pizza Ltd.s competitive situation and potential action plan for improvementsThe competitive business environment puts Health-in-Pizza Ltd. at a disadvantage against its competitors. Major targets such as college students and the business class have not been visiting the enterprise and damage is a major factor because Health-in-Pizza Ltd. is 20 percent more expensive than its competitors are. Two strategies are available for improving the business position in the market, price reduction and a direct approach to promoting the entitys products among the target population. Health-in-Pizza Ltd. should reduce its prices to values that are equivalent to, or bellow, prices offered by the competitors. This is because the trend in the last(prenominal) five months has shown that the market, regardless of its segments social classes is determined by pizzas price. Awarenes s campaigns to enlighten the market of the health benefits of Health-in-Pizza Ltd.s pizza and its reviewed prices should then imitate this to change the developed attitude that the business is expensive. Section B Expected effects of environmental changes on the business Entry of a new provider with cheaper products will reduce the entitys operational costs and therefore increase its profit margin. This will further allow
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